Why is it that inevitably when you read the online ads written by ebook writers, more often than not, their ads are terribly written, badly misspelled and generally horrible? I mean, if you can’t write a simple paragraph about your book, why should I want to read your book?
This came to light once again today when a writer, who I am not going to name but he was pushing his book on Minds.com, put up a bunch of ads for their new book and their ads were full of misspelled words, run-on sentences, bad grammar and was generally impossible to take seriously. Dude, if that’s the best you can do in a 2 paragraph ad, how can I think that your book is going to be any better?
How can these people not know that everything they write, especially ad copy, is going to convince people to either buy, or not buy, their books? How can they not actually try to produce the best written advertising that they can? I mean I might not say if it was something non-book related, but this is someone actively pushing their book, proving that they can’t write their way out of a wet paper sack.
Worse, these writers seem totally oblivious of their failings. They make the same mistakes over and over and I guess they figure their customers are too stupid to know any better. Granted, I have not read the books of any of these so-called writers, maybe they had a decent editor to keep their grammatical mistakes and spelling errors at bay, but I kind of doubt it.
People, especially writers, but everyone, needs to realize that people are going to look at how you’ve behave online and respond to you as a person based on how you act, and they should. If you think that “u” is a word, you shouldn’t be surprised that people treat you like an idiot.
I’m certainly not trying to discourage them from writing and everyone has to start somewhere, but these people pop up and pretend to be professional when their writing skills are clearly anything but. Creativity is important, but being able to write is more important. How can you expect to tell your story if you have no capacity to get it onto the page? How does that make any sense? But don’t bring it up to anyone or they get upset. Why get mad, when this is something you ought to know already?