I was thinking about what non-sport cards I should scan next and naturally, I thought the original 1977 Star Wars sets. After all, I’ve done the Raiders of the Lost Ark set and others of that genre and age, it seems obvious that the three Star Wars sets should join the list.
Of course, as I went looking online, I found that there were tons of those sets already out there. That doesn’t mean I can’t do my own and I’m sure I will at some point, but I decided instead to put up scans of a couple of lesser known sets that are not as often encountered. It wasn’t just Topps putting out cards back in the 1970s and 1980s, other retailers would often put cards into their products to attract attention, two companies that did this were Wonder Bread and Burger King. Here are their cards.
Because there are so few cards, I’m going to put full-size images here for you to enjoy.
In 1977, Wonder Bread inserted cards into their bread as a premium promotion. With each loaf you bought, you got one of 16 randomly inserted cards. These cards are very rare in top condition, after all, imagine how hard it is to keep a card, packed in a loaf of bread, smashed in a grocery card, mint. Top-end cards can go for hundreds, even thousands of dollars.
This is a set that, unfortunately, I don’t have complete. It was released in 1980 by Burger King as part of an “Everybody Wins” promotion. It consisted of 36 cards, a scratch card and 48 stickers. They’re not particularly valuable as they were a mass giveaway, I just haven’t gotten around to getting the complete set yet. Maybe now that I remember the cards, I will.