You know what really, really pisses me off? When I go into a store to buy toys and the store has stuck price tags and other advertising stickers all over the front of the box. All you’ve done is guaranteed that neither I, nor any other semi-serious collector is going to touch that particular toy.Yesterday, my wife and I walked into two Gamestops to pick up some Funko Pops. The first one I knew was a waste of time because every time we’ve been in there, they’ve had these giant price stickers plastered all over the front of the boxes, making them uncollectable. So we walked out emptyhanded, as I suspected we would.
The second one is a bit better about it because the store manager is a Funko Pop collector too. So are most of the employees. They push Pops and they understand the collector mindset. The only boxes they have that have price stickers on the front are the ones they get from other stores. Unfortunately, when we walked in, they had a bunch of brand new stock right up front, each and every one of them with a big round “New Price Drop!” sticker on the plastic face. Well there goes my purchase of any of those! It’s unfortunate because I would have bought a couple of them had they been un-stickered.
I really don’t care how much you think that the stickers are going to come off easily, very few of them do. They leave residue behind. They leave marks on the otherwise pristine plastic. It’s work for me to have to take it off, to use Goo Gone to get off the residue, etc. If it’s on the cardboard, forget it. I shouldn’t have to pay you for a product and then work hard to make the product actually look good.
So please, don’t go sticking things onto the packaging if you want to sell to collectors. You’re just going to drive them away. The image I used above came from Mid-Town Comics where they asked collectors where they should put the stickers, on the front or on the bottom. My answer was neither. If all of your Pops are the same price, as theirs seemed to be, put the price on the display and not on the boxes themselves. Make a sign. If there are different prices, find a way to bag the Pop and put the price on the bag. They do it with comics, they should do it with other collectibles. Nobody in their right mind would try to sell collectible comics with a big price tag stuck right to the front cover. Why do you think it’s acceptable for a collectible toy?